Despite some early frustrations, 2 purchasers are pleased with Apple gadget
Apple released the snazzy iPhone a couple of weeks ago, and The News Journal has been tracking two owners of the $600 phone, which brings together the fun of an iPod, the abilities of a cell phone, and the functionality of a Mac.
Josh Jubb, 24, wanted the phone so much that when the Apple store in Christiana Mall began selling them on June 29, he made sure to get the first spot in line -- although he didn't go himself because he had to work. Instead, he sent his wife, Lisa, to sit in line from 5:40 a.m. until the phone went on sale at 6 p.m.
It's not the first time Jubb has asked his wife to take one for the team. "I've done it for other things like Xbox 360," Josh Jubb said.
Steve Evans, 39, wasn't first in line. He wasn't even in the top 10, although he started camping out for the phone at 11 a.m. Evans came prepared for the wait, though. He brought a copy of "Harry Potter and the Half-Blood Prince" and a pillow.
Yes, a pillow; it was an impulse buy from the nearby department store. It cost him $9.99, but when you're lining up to buy a $600 phone, $9.99 isn't a lot.
Why wait in line for a product that duplicates the functions already available on other cell phones and multimedia players? Both Evans and Jubb are clear that the phone's appeal isn't that it's just a mashup of an iPod and a phone.
"You're kidding me," Evans said. "It's the most hotly anticipated electronic device since PlayStation."
The iPhone comes in a black and white box that seems so formal you feel you should dress up for it. But the phone is all fun, says Evans, of Chester, Pa.
Once it's working, that is.
While purchasing the phone took about 20 minutes, setting up the phone is where the trouble started for Evans and Jubb, of Wilmington. Evans and Jubb suffered delays and problems while trying to set up their iPhones with AT&T.They were among many who experienced problems on launch day, including dozens who complained on Apple's online forums at discussions.apple.com.
Jubb got the phone, video, iPod and other functions working soon after starting his account with AT&T, but wireless Web surfing -- one of the phone's most heavily touted features -- wouldn't work. The problem wouldn't be fixed until the next day.
Evans couldn't even use his phone until 11:45 the first night. He knows the time because he spent almost six hours on the phone wrestling with tech support to get it working properly. Much of that time, close to two hours, was spent waiting to talk to someone, he says.
"It took four hours for me to reach a person who knew what he was talking about," Evans said. "It's just way too much of a hassle."
Evans and Jubb's approach to trying out their iPhones is what scientists call "autodidactic." Kids call it fooling around.
"I didn't even break open the manual," Evans said. "Whatever you want to do is one tap away."
The approach seems to work marvelously, something both credit to the phone's design.
Jubb's first call on the iPhone was to his wife, who waited in line for hours. The first call that Jubb received on the phone? His wife calling him.
Once Evans had his phone working on Saturday, he gave the phone's virtual keypad a try and shot a friend a text message.
The message: "Hello from the iPhone."
Of course, the phone isn't perfect. The 8-gigabyte song memory of the iPhone can't hold enough of Evans' tunes. "It definitely won't replace anybody's iPod," Evans said.
But Jubb says after he got his iPhone he gave his 20-gigabyte iPod to his wife. "There's absolutely no way I would have reached 20 gigabytes."
Jubb just wants to figure out how to set the songs stored on his iPhone as ring tones.
The all-in-one answer
The iPhone combines the functions of a PDA, phone and iPod into one gadget -- as well as the price of all three. But that package also has some business utility, Evans and Jubb say.
Evans' work as a self-employed computer consultant has him zipping around the region fixing his clients' computer glitches. For him, one of the phone's biggest bonuses is its intelligent chat function, which helps him type out messages. Evans hated responding to text messages on his old Motorola Razr phone.
"People used to text me all the time and I used to call because the texting was horrible," Evans says.
The wireless Internet and the iPhone's smart screen ability to zoom in on pages is a bonus that Evans says will let him serve his clients from anywhere. Evans says that in the past, partners would send him plans after hours while he was at the bar. The only way he could access them was when he got to a computer, but with the iPhone's Web browser, he can work anytime and anywhere.
"At the bar, I can actually take a look at what she's asking me to do," Evans says. "It's actually been helping my business."
For Jubb, who works in sales for a nationwide document retrieval service, the phone lets him carry his office on his belt. "If you need to be out in the field, you can be out checking your e-mail on probably the world's smallest laptop."
Just a phone?
The iPhone is the most hyped tech toy of the summer and a contender for the most talked about new product of the year. But it doesn't represent a revolutionary new approach to mobile life, said Stuart Carlaw, research director for ABIresearch, a New York-based technology research company.
The phone's technology doesn't break new ground. Web surfing on a phone? That was cutting edge 10 years ago. Sending e-mails on a phone? A Blackberry or a Palm Treo can do that. Even the multimedia features touted in Apple's ads have already been used on phones like Nokia's N95.
"Nothing is new here. What they have done is brought all these things together under a very strong brand," Carlaw said.
What the phone represents is part of the increased segmentation of the cell phone market, Carlaw said. This segmentation of the market is why Nokia released 29 phones last year ranging from basic cameras to multimedia players, said Bill Plummer, vice president of multimedia for Nokia in North America.
Feature-crammed phones such as the iPhone seem to be geared toward younger people who see the phones as status symbols. A survey of 39,000 people released earlier this month by the New Jersey company Lightspeed Research found that more than 70 percent of the early adopters of the phone were between 18 and 34.
"There's a very large segment that just sees it as a phone," Carlaw said. "There's another segment at the other end of the spectrum [that] see it as a symbol of being, of expression."


